Premier Forest Products
Premier Forest Products

Premier Forest Products News

August 2007

New Recruits Build Premier's Business

Leading timber importers Premier Forest Products is bucking the timber industry trend of poor sales performances caused by worldwide timber shortages, reporting a record increase in both staff recruitment and sales figures for the last year. 

Premier has added an additional nine members of staff to its sales teams in Newport and Birmingham in order to meet the steadily rising demand for the company's popular range of sustainable timber products. In the last year, Premier has expanded to become one of the UK's leading independent importers and distributors of timber and timber panel products, in contrast to many other timber companies, who have experienced a decline in sales in a difficult year.

Premier's new product lines have played a significant role in the firm's buoyant sales, with the introduction of both Greentree, a unique and sustainable plywood product from South America, and Canadian timber, a high quality, good value softwood which has become one of Premier's most successful products to date.

Nigel Williams, Director at Premier, said:

"The simple fact is that our business is growing rapidly, and to cope with the increase in demand we need more bodies front of house. All our new recruits have outstanding CV's and a great reputation in their field of work, coming to us from all areas of the timber industry.

"The industry has been through a tough year with many of our competitors disappointed by their current sales performance. At Premier we are lucky that we seem to have hit upon a winning formula, and sales figures are at their highest yet.”

A recent addition to Premier's Newport sales team is Neil Rooks, who has 23 years experience with a leading timber importer, and is currently chairman of the Timber Trade Benevolence Fund in South Wales. In Birmingham, Lee Cramp and Ian Burns, who have a combined experience of 45 years in the timber industry, have been appointed within the last couple of months.

Other key appointments include Steve Rawlings, who is responsible for sales and product management, Dean Rolls, who is responsible for promoting the Premier Brand and Range of products in the South East Region, Derek Fox, who has over 40 years of timber industry experience and Martin Winstanley, who has worked in operations at Premier since 2005 but was promoted to a sales trainee this year.

Premier last year launched a training programme to help junior staff develop their careers in the industry, and in 2006 Premier launched a High Schools project in Newport to encourage more school leavers to consider the timber industry as a viable and rewarding career option.

Nigel Williams continued:

"People development has always been key to our success, and we like to see staff use their own entrepreneurial flair and initiative when developing new and existing business relationships. Many students or school leavers do not think of going into the timber industry as a career, but we want to change that, and prove that it can be a highly rewarding path to take, both personally and financially."

Premier's long-term objective is to become the largest independent importer of timber products. In the shorter term, an aggressive plan is now in place to enable Premier to achieve a turnover of £100 million within the next five years, moving the company ever closer to its ultimate goal.


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